Module 1: Matcha Foundations: A Guide for the Professional Barista

Debunking the Myth: "Ceremonial" vs. "Culinary" in a Cafe Context

One of the biggest points of confusion around matcha is the grading system. You’ll often see terms like “Ceremonial Grade” or “Culinary Grade”, but there aren’t official categories in Japan. Instead, they’re ways that brands describe the quality and best use of different matcha types.

The actual differences are based on harvest time, which dictates flavor, color, and price:

  • First Harvest (Often termed as "Ceremonial")

    Made from the first harvest, some cultivars are hand-picked, while others are carefully machine-harvested. Because of rising global demand, only a few cultivars are still stone-milled; most ceremonial matcha today is ground using bead mills, which are faster yet preserve nearly the same quality and flavor. Traditionally whisked with water (usucha), it’s now also loved in premium lattes.

  • Later Harvest (Often termed as "Culinary")

    These leaves are harvested later in the season. They are bolder, more robust, and possess a stronger, slightly more bitter or astringent flavor profile. This robust character is specifically designed to "stand up to other ingredients" like milk, sugar, and flour.

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The Heapwell Arsenal: Matching Product to Purpose

  • Imperial AAA Grade

    Profile: Highest Umami, Silky Smooth, Lingering Sweetness, "Glorious to taste".

    Made from the youngest, first-harvest leaves.

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    Primary Cafe Application:

    Sipping-First

    • Traditional Straight Matcha (Usucha)

    • Premium Iced Matcha (plain)

    • "Connoisseur" Lattes (e.g., 8oz, lightly sweetened)

  • Ceremonial AA Grade

    Profile: Balanced Umami, Low Bitterness, Vibrant Green, "Happy with the taste".

    The all-around workhorse for high-quality lattes.

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    Latte-First:

    • All Standard Hot & Iced Lattes

    • The "Matcha-spresso" Shot (for hand-whisking)

    • Latte Art

  • matcha

    Premium Grade

    Profile: Robust, Grassy, Pleasant Astringency.

    Designed to cut through milk, sugar, and other flavors.

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    High-Volume & Flavor-Forward:

    • Batch-Brewed Concentrate

    • Signature Drinks (e.g., Strawberry Matcha, added flavour-forward matcha)

    • Baking & Culinary

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Speaking Matcha: Training the Barista Palate

  • From "Grassy" to "Vegetal"

    While "grassy" can sometimes imply a harsh, earthy flavor, "vegetal" is a more precise and positive descriptor. High-quality matcha has notes of "steamed spring greens," "sweet corn," or "spinach".

  • Understanding Umami (The "Fifth Taste")

    Umami is the "pleasant savoury taste" that defines high-grade matcha. It is a direct result of L-theanine, the amino acid developed during the shade-growing process. It is described as "rich," "brothy," "savory," or "oceanic".

Common Complaint: Matcha tastes fishy

This vocabulary is critical for customer interaction.

A common complaint from new matcha drinkers is that the drink tastes "off" or even "fishy".This is a crucial educational moment. A trained barista can identify that the customer is simply misinterpreting the unfamiliar taste of umami.

Barista Script for the "Fishy" Complaint:"

"That's a great observation! What you're likely tasting is the rich 'umami,' which is a savory note that high-quality, shade-grown matcha is famous for. Some people describe it as 'seaweedy' or 'oceanic'.It's a sign of high L-theanine content and is what makes premium matcha so smooth and complex, setting it apart from other teas."

Understand Umami in Detail

Module 2: Core Technique: The Barista's Guide to a Perfect Matcha Latte

Module 2